Drive your success and make the most of the Christmas rush – without the stress

Add some marketing magic to your sales

Standing out during the festive season is essential. Here’s how to make your brand sparkle and grab customer attention when it matters most.

Create Christmas-themed campaigns and offers

Who doesn’t love a bit of festive cheer? Give your online store a holiday makeover with seasonal promotions and Christmas-themed bundles. Think limited-time discounts, enticing Black Friday deals, free shipping deadlines or exclusive offers to create urgency and drive those last-minute sales.

Use social media and influencers

Social media is your secret ally during Christmas. Platforms like Instagram, Facebook and TikTok are perfect for showcasing your products in a festive light. Team up with nano influencers or encourage your customers to share and tag you in their own photos using your products. It’s a fun way to increase your visibility and attract new buyers.

Make sure you’re mobile-ready

Shoppers are busy, especially during Christmas, so many will be buying from their phones. Make sure your site is mobile-friendly and loads quickly. Tools like free image compressors can make your website faster, which means happier customers and more sales.

Personalised email marketing for the win

Your current customers are your biggest fans, especially at Christmas. Send out tailored emails with personalised discounts, early access to sales or handpicked gift recommendations. A little personal touch goes a long way in boosting conversions and making customers feel valued.

Promote your shipping options

Fast, reliable delivery is key during Christmas. Let your customers know that, with partners like Evri, they can choose next-day delivery for those last-minute gifts. Don’t forget to promote your final shipping cut-off dates so everyone can shop in time for Christmas Day.

Spread your cheer locally and globally this Christmas

Christmas is a fantastic time to grow, whether you’re eyeing new customers in the UK or expanding your reach internationally. Here’s how you can make the most of it.

Grow locally

Even during the busy season, there’s always room for growth. Selling on platforms like eBay, Vinted, and Etsy, or even setting up a stall at Christmas markets, can help you attract last-minute shoppers.

Sleigh your way into international markets

International customers love UK products, especially during Christmas. With partners like Evri, you have a range of options to reach customers all over the world. If you sell on platforms like eBay and Etsy, it’s a one-click change in your settings to offer international shipping and tap into those global sales.

Wrap up the perfect product for every market

If you’re going global, think about how different cultures celebrate. Some countries, like Poland, start Christmas earlier, so be sure to promote your international shipping options and cut-off dates to guarantee on-time delivery.

Time and money-saving benefits of Drop & Go

When the Christmas rush kicks in, Drop & Go is your go-to solution for saving time so you can handle even more demand at this time of year. It’s free to sign up. And here’s how it can help.

Quick, stress-free drop-offs

Whether you're shipping a few parcels or lots of them, Drop & Go means there’s no waiting at the counter. Just drop your parcels off at a Post Office branch and get on with your day. We’ll take care of the weighing, labelling and take payment from your prepaid account. It’s as easy as that.

Connect to eBay

Got sales coming in from eBay? Link your Drop & Go account and you can instantly import all your parcel details. It’s seamless, fast and perfect for keeping track of orders.

Effortless parcel tracking and management

If you opt in to alerts, we’ll email you when the branch has processed your items. You can also log into your online account to track progress of your items using their tracking numbers, where available. A tracking number is provided for all Evri services, for instance, so you can keep your customers in the loop.

Flexible payment options

Top up your Drop & Go account whenever you need to. You can top up in your online account, set up an auto top-up, or do it in person at your nearest Post Office branch. This way, you’re always ready to ship your parcels without any delays.

Get ahead this Christmas

Planning early is the key to Christmas success. With these tips, you’ll be in the perfect position to provide a top-notch experience for your customers while keeping your own stress levels in check. Plus, our Drop & Go service is here to help make your busiest time of year a little smoother.

Register for an account and get started today. Or, if you’re already with us, simply sign in and get ready for a fantastic Christmas season.

Read more about the art of seasonal selling